More readers. More freedom.
A beginner-friendly introduction to the 5-Step Pinterest Traffic Method™ for turning your blog content into something more people can discover.
You've started a blog. You've put time into creating content. Maybe you've even published posts you're genuinely proud of.
But there's one problem: the readers aren't finding it.
This guide will show you how Pinterest fits into a blog traffic strategy, the five pieces that work together, and where to begin without feeling overwhelmed.
A NOTE FROM JACQUELYN & TANIA
Your blog deserves to be discovered.
Hi, and welcome to Pin to Profit!
We created this guide for bloggers who are tired of publishing content and wondering whether anyone is actually going to read it.
Because creating the content is only one part of growing a blog.
You also need a way for the right people to find that content.
You don't necessarily need more blog posts. You need a better way for people to discover the ones you've written.
That's where Pinterest comes in.
Unlike a traditional social media feed, Pinterest is built around discovery. People use it to search for ideas, inspiration, solutions and useful content.
And when your pins connect those searches with your blog posts, Pinterest can become another way to bring visitors to your website.
We're going to introduce you to the five parts of that process. You don't have to master everything today. You just need to understand how the pieces fit together.
Let's get started.
Jacquelyn & Tania
Pin to Profit
FIRST, LET'S TALK ABOUT TRAFFIC
A great blog post doesn't automatically get readers.
Imagine you've spent hours researching, writing, editing and publishing a helpful blog post.
You hit publish. You share it once. And then... not much happens.
It's tempting to assume the answer is to write another post. And another.
But if people aren't finding your existing content, simply producing more of it may not solve the problem.
Content is what you create. Traffic is how people discover it.
What are Pinterest outbound clicks?
An outbound click happens when someone clicks from Pinterest through to a destination outside Pinterest, such as your blog.
That's why outbound clicks are an important metric for bloggers. They tell you whether your Pinterest content is encouraging people to visit your website.
Saves and impressions can help you understand visibility and engagement, but they aren't the same as visits to your blog.
SIMPLE EXAMPLE
Someone searches Pinterest for "small balcony garden ideas".
They see your pin, click it, and arrive at your blog post about creating a small balcony garden.
That click connects a person looking for an idea with the content you've created.
YOUR ROADMAP
Five simple steps.
One connected traffic strategy.
The Pinterest Traffic Method™ is built around five connected areas. Each one has a job to do.
The goal isn't to pin randomly and hope something works. It's to build a process you understand and can repeat.
PART ONE / THE FIVE-STEP METHOD
Let's build your Pinterest traffic foundation.
Start with a strong foundation.
Before you worry about creating hundreds of pins, make sure your Pinterest account and blog are ready for visitors.
Think of Pinterest as the route people take to discover your blog. Your Pinterest account helps explain what your content is about, while your website gives readers somewhere useful to land.
A good foundation makes the journey between the two clearer.
The foundations to focus on
BLOGGER EXAMPLE
If your blog is about simple family meals, your Pinterest profile, boards and pins should make that focus easy to understand.
Someone searching for quick weeknight dinners should be able to recognise that your content could help them.
YOUR FIRST ACTION
Check your Pinterest foundation.
Open your Pinterest profile and your blog side by side. Ask yourself:
Remember: Your Pinterest account and your blog should work together, not as two disconnected platforms.
Get found by the right readers.
Pinterest is a discovery platform. Understanding what people search for helps you connect your content with their interests.
Keywords are the words and phrases people use when looking for content.
If you know what your ideal reader is searching for, you can describe your pins and organise your content in ways that are more relevant to those searches.
Think like your reader
Instead of starting with "What do I want to post today?", try asking:
What is my ideal reader already looking for?
KEYWORD EXAMPLE
Imagine your blog has a post about organising a tiny kitchen.
A broad topic might be "home organisation".
More specific search ideas could include "small kitchen storage ideas", "tiny kitchen organisation" or "kitchen cupboard organisation".
These are illustrative phrases, not verified keyword-volume data. They give you starting points to investigate on Pinterest.
Where to look for ideas
YOUR FIRST ACTION
Find three keyword ideas.
Choose one existing blog post. Think about what someone might type into Pinterest to find it.
Remember: Good keywords help connect the content you've created with people who are looking for it.
Create pins that give people a reason to click.
A pin isn't just a pretty graphic. It's a visual introduction to the content waiting on your blog.
When someone discovers your pin, they make a quick decision:
Is this relevant to me? Does it look useful? Do I want to know more?
Your pin design, headline and destination all play a part in that decision.
Four ingredients of a useful pin
HEADLINE EXAMPLE
Instead of a vague headline like:
"Kitchen Tips"
Try something more specific:
"7 Clever Storage Ideas for Small Kitchens"
The second headline makes the topic and potential value clearer, provided the blog post actually contains those seven ideas.
One post, different pin angles
You don't necessarily need a completely new blog post every time you design a pin.
An existing post may offer several genuine angles worth highlighting.
For example, a post about budget-friendly meal planning might inspire one pin focused on saving time, another on grocery organisation, and another on easy family dinners.
Each pin should still accurately represent the linked article.
YOUR FIRST ACTION
Write three pin headlines.
Pick one of your existing blog posts and brainstorm three clear, specific headlines.
Remember: The job of a pin isn't just to look beautiful. It's to help the right reader discover useful content.
Turn random pinning into a repeatable routine.
You don't need to spend your entire day on Pinterest. You need a manageable process for creating, publishing and reviewing your content.
One of the biggest challenges with Pinterest is treating it as something you do only when you remember.
You create a few pins, get busy, stop for a while, then try to start again.
A traffic engine is simply a repeatable workflow that makes your Pinterest activity easier to manage.
What does a simple workflow look like?
AN EXAMPLE WEEKLY WORKFLOW
Planning: Choose the blog content you want to promote.
Creating: Research relevant phrases and design your pins.
Publishing: Publish or schedule the content you've prepared.
Reviewing: Check your analytics and make notes for the next batch.
This is an example process, not a required posting frequency. Your routine should fit your content and capacity.
YOUR FIRST ACTION
Plan your first Pinterest work session.
Choose a realistic block of time and decide what you'll focus on.
Remember: A simple routine you can maintain is more useful than an ambitious plan you never follow.
Understand what's working. Build on what you learn.
Pinterest traffic becomes easier to understand when you stop relying on guesses and start looking at meaningful information.
Creating and publishing are important, but they're not the end of the process.
You also want to know whether your pins are helping people discover and visit your blog.
Three useful things to watch
For a blogger focused on attracting website visitors, outbound clicks are especially relevant because they connect Pinterest activity to visits beyond Pinterest.
Your website analytics can provide another perspective on visits and what readers do after arriving.
What about monetisation?
Blog traffic and blog income are connected, but they're not the same thing.
Depending on your niche and business model, your blog might eventually generate revenue through advertising, affiliate partnerships, products or services.
Pinterest can help people discover your content, but traffic alone doesn't guarantee income.
A SIMPLE WAY TO THINK ABOUT IT
Pin: Someone discovers your content on Pinterest.
Click: They visit your blog post.
Read: They find useful information.
Next step: They may explore more content, subscribe to your email list or engage with a relevant offer.
YOUR FIRST ACTION
Record your starting point.
If you already use Pinterest, look at your available analytics and note your current results. If you're brand new, your starting point may simply be zero.
Remember: The numbers aren't there to judge your progress. They're there to help you make better decisions.
THE BIG PICTURE
Your blog is the destination. Pinterest helps people find it.
Think about everything you've learned so far.
A strong foundation makes your content easier to understand and access.
Keywords help connect your posts with relevant searches.
Pins give people a reason to explore your content.
A traffic engine gives you a process to follow.
And tracking helps you understand what to improve over time.
You don't need to be everywhere online. You need a clear way for the right readers to find your blog.
YOUR STARTER ACTION PLAN
What should you do next?
You don't need to complete the entire method today.
Start with one blog post and work through these first actions.
YOUR COMMITMENT
One small step is enough to begin.
Write down the single action you're going to take after finishing this guide.
WHERE TO GO FROM HERE
You now know the five steps.
What comes next?
This free guide introduces the method and helps you understand how the pieces of Pinterest traffic fit together.
But understanding the framework and implementing an entire Pinterest strategy are two different things.
WHAT YOU HAVE NOW
The Pinterest Traffic Starter Guide™
Your free introduction to the five-step method.
THE NEXT LEVEL
The Pinterest Traffic Plan™
The step-by-step programme designed to help you implement the method across your blog and Pinterest account.
YOUR NEXT CHAPTER
Ready to turn what you've learned into a real Pinterest strategy?
The Pinterest Traffic Plan™ takes you deeper into the five-step method with practical lessons and implementation guidance for growing your blog through Pinterest.
EXPLORE THE PINTEREST TRAFFIC PLAN™ →Build your foundation. Create with purpose. Learn from your results.
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